Introduction
The Cedar Dental & Implant Clinic website respects your privacy and we want to ensure you are aware of what data we intend to keep and how we will handle the data you provide to us.
This website privacy policy describes the type of information we may collect from visitors or users of the website. In this policy, “we”, “our”, or “us” refers to Cedar Dental & Implant Clinic.
This policy applies to data we collect from you on the website and via online contact forms, between you and us. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. Holding and ‘processing’ your data, in the context of this policy, essentially means we collect, store, transfer, use, act on, update or archive data where necessary.
Ultimately, it is your choice whether you use our site. By accessing or using the site, you agree to the privacy policy.
We take seriously the protection of your privacy and confidentiality. We understand that visitors to our website are entitled to know how their personal data is used and that it will not be used for any purpose unintended by them.
In accordance with UK law and the requirements of the General Data Protection Regulation (GDPR), our policy requires us to inform you about your rights and our obligations to you in regards to the processing of your personal data. We do this by requesting that you read the information provided at www.knowyourprivacyrights.org
Unless set out below, we do not share, sell, or disclose to a third party, any information collected through our website.
Processing your personal data
The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category.
If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.
If the basis changes, then if required by law, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
1. Information we process because we have a contractual obligation with you
If you join us as a patient or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our duties under this contract we must process the information you share with us. Some of which may be personal data.
We may process it in order to; verify your identity for security purposes; sell products to you; provide you with our services; or give suggestions and advice on products, services and how to obtain the most from using our website
We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.
We may also aggregate this information in a general way and use it to provide class information, for example to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.
This information will continue to be processed by us until the contract between us ends or is terminated by either party under the terms of the contract.
2. Information we process with your consent
Through certain actions, when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our practice and services, you provide your consent to us to process information that may be personal data.
Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.
Sometimes you might give your consent implicitly, such as when you send us a message via email or via our website contact and referral forms, to which you would reasonably expect us to reply.
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.
If you have given us explicit permission to do so, we may occasionally pass your name and contact information to selected partners or associates whom we consider may provide services or products you would find useful.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by emailing us contact@cedardentalandimplant.com. However, if you do so, you may not be able to use our website or our services further.
3. Information we process because we have a legal obligation
We are subject to the law. Sometimes, we must process your information in order to comply with a statutory obligation.
For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
This may include your personal information.
4. Specific uses of information you provide to us
Personal data submitted on our website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
We may use the information you give to us to:
- Send you general and marketing communications
- Send you email notifications or reminders
- Notify you about changes to our service or products
- Ensure that content from our site is presented in the most effective manner for your and for your computer
- Provide third parties with statistical information about our users – but this information will not be used to identify any individual user
- Deal with enquiries and complaints made by or about you relating to the website
We will use the information we collect about you:
- To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and review purposes
- To improve our site to ensure that content is presented in the most effective manner
- As part of our efforts to keep our site safe and secure
- To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
- To make suggestions and recommendations to you and other users of our site about services that may interest you or them.
Information we receive from other sources:
We may receive information from other sources, such as referrals or partners. We will combine this information with data you give to us and data we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
5. Complaints regarding content on our website
If you complain about any of the content on our website, we shall investigate your complaint.
If we feel it is justified or if we believe the law requires us to do so, we will remove the content while we investigate.
Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.
If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.
6. Complaining
When we receive a complaint, we record all the information you have given to us.
We use that information to resolve your complaint.
If your complaint reasonably requires us to contact another party, we may decide to share some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.
How you can complain
- If you are not happy with our privacy policy or have any complaint then you should inform us by emailing contact@cedardentalandimplant.com
- If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
- If you are in any way dissatisfied about how we process your personal information, you have a right to make a complaint with the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint
7. Contacting us via our website
When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us securely in order to reply with the information you need.
We record your request and our reply, as well as the personal data associated with your message, such as your name and email address and other contact details so as to be able to track our communications with you to provide a high-quality service. We may also record this information within our practice management software.
Use of information we collect through automated systems when you visit our website:
Cookies
This website uses Google analytics to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity.
We will never, and will not allow any third party to, use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
Personal identifiers from your browsing activity
Requests by your web browser to our servers for web pages and other content on our website are recorded.
We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution. This information is recorded by Google Analytics as well as via certain third party plugins installed on our website.
We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.
If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.
Our use of re-marketing
Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.
We may use a third party to provide us with re-marketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our products and services on other websites.
Our use of Call Tracking
We may have call tracking installed on our website. This tracking will automatically record certain information about the visitor by using various types of technology including cookies, clear gifs or web beacons. This automatically collected information may include the phone number, IP address or other device address or ID, geographic location of the Visitor, web browser and/or device type, the web pages or sites visited just before or just after visiting the site, the pages or other content the visitor views or interacts with, and the dates and times of the visit. Calls may also be recorded.
Access to your personal information
You may at any time review or update personal data that we hold about you, or request a record of the information that we hold by emailing contact@cedardentalandimplant.com
After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.
Removal of your information
If you wish us to remove your personal data from our systems, you may contact us at contact@cedardentalandimplant.com
This may limit the service we can provide to you.
Verification of your information
We must take reasonable steps to verify your identity when we receive any request to access, edit or delete personal data before granting you access or otherwise taking any action. This is important to safeguard your information.
Review of this website privacy policy
We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.
If you have any question regarding our privacy policy, please contact us.